SUBWAY are delighted to continue our sponsorship of the SFAI Championship, which has now been ongoing since 2016. It marks another important step in our commitment to promoting a healthy and active lifestyle through our support of grassroots sports across Ireland. Subway stores are all locally owned and operated by individual franchisees who work in the heart of local communities. SUBWAY franchisees are very proud to be supporting the SFAI, which is an incredible community-based organisation that fosters the development of the most popular sport in the country at grassroots level.
We believe our partnership with the SFAI will help to grow the SFAI SUBWAY Championship, nurture young talent and recognise and reward the coaches, officials and volunteers that give so much time to grow soccer within the towns all over Ireland that our stores operate in. As we look to the future, we are continuously seeking out new opportunities to develop both our brand and the SFAI.
Some of our successes include the introduction of the Plate competition into the SFAI Championship, and the Island of Ireland Challenge Cup. We will continue to strive to seek out new opportunities that will further develop the SFAI-SUBWAY partnership.